Seoul-born · Singapore-based · Korea market

BAILEY
KIM.

8 years building markets across APAC. Now doing it for enterprise tech in Korea — from zero.

See the workGet in touch
$935K Pipeline·27× ROAS·+118% Traffic·2,032+ Contacts·8 Events FY26·Seoul → Singapore·Korea Market Builder·$935K Pipeline·27× ROAS·+118% Traffic·2,032+ Contacts·8 Events FY26·Seoul → Singapore·Korea Market Builder·

By the numbers

Everything is
measured.

$0KPipeline createdFY26 · Korea market
0×Blended ROASPipeline ÷ total spend
+0%Website traffic YoYH2 2025 · Korea
0+Contacts builtDB acquired FY26

Work

What I actually do.

FY26Demand Generation
+
2025–Territory GTM
+
FY26Event Marketing
+
2025–Brand Marketing
+
2026Community Building
+

About

8 years.
4 companies.
1 direction.

Started running multi-market campaigns at 22. Each role added a layer — coordination, then data strategy, then revenue ownership, then building a market nobody had touched.

I'm the kind of marketer who reads the Salesforce data before writing the brief.

Born
Seoul
Based
Singapore
Market
Korea
Languages
KR + EN
2019
Multi-market Ops
Media Planning, APAC
Cheil Singapore (Samsung)
Samsung campaigns across 8 APAC markets from Singapore. HQ↔regional strategy bridge. Learned that markets don't behave the same way twice.
2021
Data-driven Strategy
Senior Account Specialist
Rakuten Advertising
200+ global publishers across 6 markets. Read performance data, found what broke, rebuilt campaign strategy around it.
2023
Revenue-linked GTM
Marketing & Strategy Manager, APAC
Moonbug Entertainment
$8M in partnership revenue. First role tied directly to P&L. Learned what owning an outcome means versus owning a campaign.
2025→
Market Builder
APAC Marketing Manager, Korea
Workato
First Korea marketer. Built SEO, brand, demand gen, events, community from zero. $935K pipeline, 118% traffic growth, 27× ROAS.

Contact

Building something
in Korea?
Let's talk.

Open to collaborations, speaking, and roles where I can own a market. I read everything.

baileybohyunkim
@gmail.com →
LinkedIn+65 8122 1832