I AM LOOKING FOR:
A marketer who's creative, curious, and a strategic builder. Someone who thrives in ambiguity, enjoys solving complex challenges, and actually cares about building solutions that help the team.
All Questions & Answers
What's your approach when there's no existing playbook to follow?
I build what doesn't exist yet. Shaped the narrative, engineered the analytics to prove it, built the channels to scale it.
How do you actually decide where to focus, across such different markets?
I read the data to find who should meet who. Rakuten's accounts, Moonbug's GTM, Workato's persona-to-channel match, same instinct, different scale each time.
What makes you different from other growth marketers?
Data tells me who to reach. I still have to make it worth their time: Dewy Chat, a dinner people actually wanted to attend, partnerships earned rather than bought.
Every market I've worked in, I've had to figure out as I went. I graduated from university in the UK, moved to Singapore, and spent eight years bridging Asia with the US and the UK across advertising, affiliate marketing, and entertainment. I now lead Korea marketing at Workato, an AI company, built from zero. With a US green card in hand, I'm ready to build the next one before the playbook exists.
Career
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The playbook, then the part that isn't in it.
A great GTM strategy isn't just a playbook. It's finding the non-obvious angle in the data. Here's how I turn raw market signals into real pipeline:
The Result: Less wasted spend, faster sales velocity, and a repeatable engine for global-to-local growth. Qualified pipeline up 66% year over year.
Because ambiguity is where I actually do my best work. Give me an undefined market or a function that doesn't exist yet, and I'll build the system for it instead of waiting for someone to hand me a playbook. That's just what the last 8+ years have looked like, over and over. Give me the market no one has figured out yet. I'll build the system for it.